For Bruce Rauner, a billionaire businessman from the wealthy north shore of Chicago, the road to the Republican nomination for governor ran this week through Illinois' southern counties.
Rauner has visited dozens of restaurants, farm bureaus and Republican organizations as part of his campaign's "Shake Up Express" bus tour of 30 southern communities.
The goal for the venture capitalist who has ownership stakes in three professional sports teams is as simple as it daunting: Rauner is out to persuade voters that he is like them, similar to the message in his campaign's widespread television ads.
But the challenge for Rauner in crafting the "average Joe" image came into stark relief when headlines about his changing position on the minimum wage grabbed attention from his visits.
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